Dealers Must Invest in Automotive Advertising and Marketing Education

The 2nd Annual Automotive Marketing Boot Camp** is scheduled from April 16th - 18th in Orlando Florida. Last year the Orlando Automotive Marketing Boot Camp was a first class educational experience for car dealers. This year the Boot Camp promises even greater educational diversity.  The Boot Camp websites lists over 30 speakers and educational opportunities for the automotive community.

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Car dealers looking for the hands-on training, mentoring, coaching, and assistance with creating the structure, process, and innovative marketing plans should invest in sending key staff to the Boot Camp.

The Boot Camp Experience includes keynote speakers, round-table discussions, workshops, labs, and technology showcases. The programs will be lead by industry leaders, subject matter experts, and leading dealership employees.

Who should attend? 

Anyone in a dealership that is making marketing decisions.  Anyone who is responsible for customer interaction and retention.  Executives and management professionals. The key point is that dealers should be sending both executives and front-line employees to learn together. 

The 2011 Automotive Marketing Boot Camp has attracted industry leaders than will help dealers at all levels implement the next steps in their growth strategy. Boot Camp organizers have added workshops on important topics like Fixed Operations Digital Marketing, Social Media, Video Marketing, Location Based Marketing, Lead Management, CRM Processes, Phone Training Skills, and Reputation Management.

New Automotive Advertising Strategies

The Boot Camp will have classes for dealers just embarking on their digital journey and enough meat for seasoned professional who want to increase their market share with new ideas. Best of all the program registration fee includes all classes, eight meals, and materials. The networking and relationships that are formed over these three days will last a lifetime. 

The real challenge for the automotive industry is this:  Will dealers invest in educating their employees?  PCG Digital Marketing surveyed hundreds of dealers to find that over 40% of respondents said that they did not have a line item for education in their budgets.  This is disheartening when you consider how much change the automotive industry has undergone in the last 10 years.

Boot Camp in Sunny Orlando

Dealers attending the Boot Camp would fly into Orlando on April 16th in the afternoon to participate in the evening kick-off reception on Saturday night. The Boot Camp will feature two full days of classes on Sunday and Monday to provide the strongest educational experience for all that attend. Dealers who invest in their employees and be rewarded 10X!

The 2nd Annual Automotive Marketing Boot Camp (#AMBC) will provide an early breakfast on Tuesday morning April 19th. After breakfast, attendees will be able to return home or participate in other automotive conferences scheduled in Orlando in April.

Boot Camp Hosted by Hilton Orlando

Attendees of the Automotive Marketing Boot Camp will have discounted rates at the Hilton Orlando which is located on 6001 Destination Parkway, Orlando, FL 32819. PCG Digital Marketing has secured a block of 100 rooms for the Boot Camp at this discounted rate. Dealers are advised not to delay their registration so they can save money on these special room rates.

The discount code is "PCG Digital Marketing" and the local phone number for the Hilton Orlando is: 407-313-4300.

** The Automotive Marketing Boot Camp is not associated in any way with the 10th Digital Dealer Conference or Horizon Communications.