All Blog Posts (21)

Google Offers is now in Beta testing, have you taken a look at this new advertising platform?  Will you be considering Google Offers in your 2012 automotive advertising strategy?

I am in Atlanta tonight surfing the web and clicked on a PPC banner ad that was running in CNN.com as shown on the screen capture below.  The PPC banner is in the upper…

Automotive advertising professionals should invest a few minutes to read a free book called "Winning the Zero Moment of Truth"…

In the past 9 months, there has been more changes to search marketing and social media than any other period of time I can remember. It is truly a special time for online marketing professionals as we invest to stay ahead of the learning curve for our clients.

In many markets the competition…

I want to invite all members to consider investing in a summer intern that you can utilize over the coming years. On May 25th, the Automotive Internship Program (AIP) will start. The program is an inexpensive way to train an intern or an existing employee on important digital marketing skills.

Investments in…

In the past 60 days, OEM compliance inspections of dealer blogs, microsites, and press releases have significantly increased.  From the guideline documents that I have reviewed, it is clear that the OEM marketing teams have been poorly advised on how dealers should be leveraging all marketing opportunities on the Internet.…

Every day there are opportunities to learn, grow, and serve. I want to thank Paul Potratz for indirectly reminding me the power of remarketing campaigns. How did this learning take place you may ask? Well, all I had to do is visit his website. So before I continue, take a minute to visit…

The 2nd Annual Automotive Marketing Boot Camp** is scheduled from April 16th - 18th in Orlando Florida. Last year the Orlando Automotive Marketing Boot Camp was a first class educational experience for car dealers. This year the Boot Camp promises even greater educational diversity.  The Boot Camp websites lists over 30 speakers and educational…

Automotive Advertising Agencies are invited to attend and sponsor the 2011 Automotive Marketing Boot Camp which is being held April 16-18th at the Hilton Orlando.  The conference will attract top dealers from across the United States and Canada who seek to gain mastery of winning strategies for automotive advertising, marketing, and…

While preparing for my upcoming workshop for the 2011 Digital Marketing Strategies Conference, I continued to run across a common reluctance amongst businesses to change their focus from a defensive position to an offen sive position when dealing with their…

Chrysler executives told dealers it would spend 68% more on…

Internet sales and marketing professionals who are currently working at car dealerships and want to master powerful SEO tools and strategies to improve the search visibility of their website are invited to participate in a unique Automotive SEO Study which will be presented at the 2011 NADA Convention in San Francisco.

The study is co-sponsored by…

I have been to about 5 conventions so far this year with 2-3 more to go before years end. At the end of every convention, someone reaches out to me and asks, “How was the event and what could we do better?”

Any time I let them know why I was not satisfied, it usually is due to what was promised versus what was delivered. Do I feel that I received value for the money I spent.

So what am I looking for in order to say it was a great convention?…

The first round of speakers for the 9^th Digital Dealer Conference & Exposition has been released. The event, scheduled for October 12 to 14, 2010, at the Mirage in Las Vegas will feature sessions, roundtables and a vendor exposition for dealership managers and directors who are interested in learning more about doing business on the Internet.



Seven automobile dealership managers have been…

Today Sinclair Broadcasting Group announced the Q2 earning and part of their annual report caught my attention.

It would seem that automotive manufacturers and retailers have increased their automotive advertising budgets. Here is an exerpt from their press release:…

Tell me what your thoughts about this InfoGraphic which supports the need for car dealers to utilize both SEO and PPC: