Google Offers is now in Beta testing, have you taken a look at this new advertising platform?  Will you be considering Google Offers in your 2012 automotive advertising strategy? I am in Atlanta tonight surfing the web and clicked on a PPC banner ad that was running in CNN.com as shown on the screen capture below.  The PPC banner is in the upper right corner. I had…See More

I have written a number of articles which share my opinion that Dataium will dramatically change the way car dealers will operate their online business.Here is one article: Dataium Business Intelligence ToolsDataium’s cloud…See More

Automotive advertising professionals should invest a few minutes to read a free book called "Winning the Zero Moment of Truth" by Jim Lecinski.…See More

In the past 9 months, there has been more changes to search marketing and social media than any other period of time I can remember. It is truly a special time for online marketing professionals as we invest to stay ahead of the learning curve for our clients. In many markets the competition for online car shoppers is so…See More

Car dealers looking to expand their content publishing and automotive advertising strategies to offsite web properties should consider free and low-cost press release publishing websites.As content syndication becomes for important to a dealer's digital marketing and advertising strategy, dealers will need to locate great places to publish content.One of those resources for content syndication are free and low cost press release websites.…See More

I want to invite all members to consider investing in a summer intern that you can utilize over the coming years. On May 25th, the Automotive Internship Program (AIP) will start. The program is an inexpensive way to train an intern or an existing employee on important digital marketing skills. Investments in education will be…See More

In the past 60 days, OEM compliance inspections of dealer blogs, microsites, and press releases have significantly increased.  From the guideline documents that I have reviewed, it is clear that the OEM marketing teams have been poorly advised on how dealers should be leveraging all marketing opportunities on the Internet.There is a double standard that OEM's have created in regards to automotive…See More

Every day there are opportunities to learn, grow, and serve. I want to thank Paul Potratz for indirectly reminding me the power of remarketing campaigns. How did this learning take place you may ask? Well, all I had to do is visit his website. So before I continue, take a minute to visit…See More

The 2nd Annual Automotive Marketing Boot Camp** is scheduled from April 16th - 18th in Orlando Florida. Last year the Orlando Automotive Marketing Boot Camp was a first class educational experience for car dealers. This year the Boot Camp promises even greater educational diversity.  The Boot Camp websites lists over 30 speakers and educational opportunities for the automotive community.…See More

The 2nd Annual Automotive Marketing Boot Camp** is scheduled from April 16th - 18th in Orlando Florida. Last year the Orlando Automotive Marketing Boot Camp was a first class educational experience for car dealers. This year the Boot Camp promises even greater educational diversity.  The Boot Camp websites lists over 30 speakers and educational opportunities for the automotive community.…See More

Automotive Advertising Agencies are invited to attend and sponsor the 2011 Automotive Marketing Boot Camp which is being held April 16-18th at the Hilton Orlando.  The conference will attract top dealers from across the United States and Canada who seek to gain mastery of winning strategies for automotive advertising, marketing, and operations. The Boot…See More